Essential Strategy for Successful Customer Engagement

Did you know that when a customer stops doing business with a company, 68% of the time it’s because that customer feels ignored, unappreciated, or taken for granted? You realize that communicating gratitude to your customers is a great idea, but how exactly can you do it? You should learn from your mistake and improve your online customer engagement strategy. You can try to choose an online customer engagement strategy or the conventional one. Here are four simple ways to show admiration and earn their loyalty in a basic method.

Customer Engagement Strategy

Keep in Touch Regularly

You might think that if you call your customers too often, you’ll become annoying. It means you’ll err on the side of ignorance. It gives your competitors ample opportunity to take customers away from you. There shouldn’t be more than the normal 90-day interval where your best customers don’t hear from you in most businesses. You can reach out to your customers in countless ways, such as notes, texts, phone calls, small gifts, and faxes.

Ask for Their Suggestion

Customer Engagement StrategyEntrepreneurs are afraid to ask this question because they think the customer needs more than they are willing to give. Their suggestions and thoughts can give you a different perspective that you may not have thought of before. Often, just asking their opinion means the world to them. Some clients prefer to be contacted via email, others via text message, and still, others prefer the touch of a phone call or vision. While it may not be your preferred method of communication to remember, it’s not about you. It’s about EVERYONE.

Consider Putting a Loyalty Program

We spend so much time trying to offer various promotions and deals to attract new customers that we neglect to take care of our loyal customers. But when a long-time customer has a problem, they are unwilling to offer the same monetary incentive to keep the provider. That said, you should consider creating a loyalty program. Whether you give your customers a card to stamp or keep track of your system, look for ways to incentivize your customers when they reach certain milestones. Chances are they’ll be pleasantly surprised. A box of chocolates or another gift may be acceptable for more meaningful referrals.

Welcome Their Complaints

Complaints are kind of like early warning systems. It would help if you thought about what happens when a customer worries: a dissatisfied customer will tell 9-10 people about their bad experience, and 13% will tell more than 20. The great thing is that about 70% of these people will come back when the complaint is resolved. Even better, up to 95% will return if the complaint is resolved quickly. Not only will you keep the business, but your relationship with that customer will become stronger because you know you are…